10 Powerful Methods To Drive Traffic

If you own a website, you understand how important it is to drive highly targeted traffic. Without a constant influx of targeted prospects, your online business is not going to succeed. Now of course it is also extremely important that to make sure that your website is optimised so that once the visitors land on it they take some kind of action, but that is another blog post. Once your website is live, you must start driving targeted traffic to it and in this blog post I’m going to show you precisely how to do that.

How much of the advice you can actually implement will depend largely on how much time and money you have. If you are time rich but cash poor then you are going to have to concentrate on free methods of driving traffic to your website. Alternatively if you are cash rich but time poor then you can spend more time on setting up paid methods of driving traffic. Either way if you follow the advice set out, then I guarantee you will have a steady stream of prospects visiting your site.

Powerful Paid Methods To Drive Traffic

1. Pay Per Click Advertising

Pay per click (PPC) advertising is a highly effective method of driving targeted traffic to your website. Google Adwords is the most popular although Yahoo and Bing also offer PPC advertising. The great thing with PPC is that you can set up a campaign very quickly and can literally driving traffic within minutes. However a word of caution is advised, PPC advertising can require a lot of testing and tracking before it becomes profitable, so be prepared to burn through some cash. Having said that if you manage to match an add with a landing page that converts then it is an excellent way to drive traffic to your site.

2. Banner Advertising

Banner advertising is underutilised but it really is an excellent method to drive targeted traffic to your site. You might be surprised to know that there are many website that are willing to sell you space on their site for very little money. An excellent place to find advertising partners is BuySellAds, you can find out all sorts of information on about how many impressions the site gets, its Alexa rank etc. The trick with banner advertising is to constantly test and tweak you banners. Find out the ones that get the most click troughs.

3. Cost Per View Advertising

Cost per view advertising is also known as CPV or Pay Per View advertising and has become quite popular recently. It works because people download free software and in return agree to receive adverts. You can then bid against other advertisers to show these ads to people. Depending on what niche your are in, this can be a really excellent way to build a list of make sales. However I advise before jumping in to this you lean as much as you can about CPV advertising, as there is quite a lot to get understand.

4. Text Link Advertising

Text links advertising is another very effective method of driving traffic to your site. There are many text link brokers available and you can find quite competitive offers. Also understand the difference about buying links to pass page rank (which is against Google Webmaster guidelines) and buying links purely for advertising.

5. Email Lists

Email lists can be a very good way of connecting with potential prospects, however there are a lot of sharks involved in this industry. Make sure when buying an email list that you only deal with a reputable broker.

Powerful Free Methods To Drive Traffic

6. Article Marketing

Article marketing is without doubt one of the most effective methods to drive traffic highly targeted traffic to your website. The downside is that it takes a lot of time to write articles and also for this to be truly effective, you need to be submitting hundreds if not thousands of articles to the main article directories. Don’t worry about submitting your articles to hundreds of different directories just stick to the top directories such as Ezine articles.

7. Video Marketing

Video marketing is an excellent method to drive highly targeted traffic to your site. It is said that YouTube is now the second biggest search engine, so really you should start to regularly submit videos to it, as well as all of the other video sharing sites. You never know, if you video goes viral you could experience a colossal influx of visitors.

8. Web 2.0 Properties

If you make the effort to create a really excellent Squidoo Lens or Hub Pages, then you will be quite amazed at how much traffic these properties can bring you. The trick is to spend the time to create really excellent page, so that not only will people want to come back but they will also recommend to friends.

9. Forum Marketing

There are forums online for nearly every available niche, so all you need to do is sign up to them and keep posting. Again make sure that you don’t spam the forums, make sure that you are adding value and sure enough the traffic will keep flowing to you.

10. Search Engine Optimisation

We are constantly talking about the power of search engine optimisation because it really can be an major method of driving highly targeted traffic your website. The drawback of SEO is that is can take a really long time to be effective. So just make sure while you are getting on with all your other traffic generation strategies that you are quietly getting on with SEO in the background. Sooner or later you will notice that you start to rank for hundreds and even thousands of different keywords and with that will come a flood of traffic.

Of course there are many other methods that I could add but these ones should easily be enough to help get you started.

To your massive success

Guy

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