Affiliate Marketing – Obtaining Success with Testimonial Articles

One skill set necessary for good internet affiliate marketing is the proficiency to write and submit articles in order to pull in people to your web sites where you are advertising your affiliate product.  It is too bad then that many affiliate marketing novices begin on the wrong foot – they start creating articles without a clear purpose in sight.

Here I am about to tell you all about one particular kind of article that you must include in your collection: Testimonial articles. Testimonials are a tried-and-true variety of article that will enhance the response of your visitors.

Testimonials

One of the most powerful motivators in making a decision to buy something is finding social proof. We all are seeking validation for our decisions in the choices that other buyers have made. Social Proof is the phenomenon whereby, if I see that other people have bought the same product, it it makes me feel more secure in my choice to purchase the same product.

That is why sales page are generally packed with, and frequently lead with, testimonials. While the enthusiastic and numerous testimonials are cliche, they are no less effective merely because you understand why they are being presented to you.

Now that you understand this, you will realise why it is so essential that you take advantage of this effective technique in your affiliate marketing ,too. Your potential customers need to know that others — ideally people much like them in circumstances and needs — have chosen to purchase your product, too.

For these reasons, . “I thought Mike’s product was pretty wonderful” does not give potential prospects what they are trying to find. In contrast, “Mike’s ebook helped me get the promotion I deserved but was too scared to ask for” delivers precisely the confidence that a potential buyer would like to hear. And, what you can use to personalize the testimonial even more is to get a picture of your reviewer — and if it is a physical product your are promoting, get them holding or standing next to the product.

Unless you have built testimonial-gathering into your system, it may be challenging to go out and find people who will say nice things about your product. You might start with contacting your customers (assuming you have their email addresses) and just asking them for a testimonial. Or, you could offer a little something in return for an truthful published opinion, such as an extra information product or free software, or simply, their name and company information on your sales page.

Eric Sterling is the founder of http://www.internet-marketing-riches.com. Visit us to find out more about the 4 types of articles every affiliate marketing site needs to have.