Choosing The Right Keyword To Target – SEO Challenge

For Day 1 of the search engine optimisation challenge I am going to choose a keyword to target. Choosing the right keyword to target is essential for your internet marketing success. The fact is that if you choose the wrong keyword to target all your efforts will be wasted. There are simply some keywords that are very difficult to get ranking for (for a more detailed explanation please see my post on SEO Keyword Research).

For example you really don’t want to try and optimise your site for keyword such as “SEO” “Search Engine Optimization” “Loans” “Mortgages” “Debt” “Real Estate” etc because you are going to have a very hard time optimising your site for these types of keywords. In fact unless you have a super huge budget then you basically have no chance at all. Because a little bit of digging shows us that these site have a huge number of links and a huge number of indexed pages. By the way a little tip there is an excellent plugin for Firefox that allows you to do this called “SEO Quake“.

So really you want to go about targeting keywords that you know you can get rankings on within a reasonable period of time without to much work.

Now there is no right or wrong way to go about selecting a niche. Many people have lots of different methods and there are some super smart people out there who have got it down to a fine art. In fact there is likely a huge number of underexploited niches out there, that are just waiting for you to take control of. The trick is to find a niche with a relatively stable monthly search volume without too much competition, now I am not going to say that this is easy because it isn’t. The fact remains though that there are a large number of niches out there just waiting for you to take control off. As you can see in the second video there are a number of different ways to go about choosing a niche. Here are some thoughts to get you started.

1. Google Trends
2. Amazon Books
3.Yahoo Answers
4. Google Keyword research tool

Have a look at these tools and see what sort of things that people are searching for. You may be quite surprised at what it is people are looking for.

Tomorrow I will reveal which keyword we are going to target.

Enjoy!!