Complete Search Engine Domination

If you own a website, then the chances are you want to know how to improve the ranking of your website in the search engines. This post will outline the vital ingredients you need to mix together in order to rank highly, if you follow this advice then you will be well on your way to complete search engine domination. However please note this advice is only relevant for today. No matter what any SEO company tries to tell you the fact is the nobody really knows the precise algorithm the search engine operate. Changes can be made at the flick of a switch and what worked previously might not work in the future. Any company that tell you otherwise are lying. Now the disclaimer is out of the way (!), here is what we think you need to do for total search engine domination.

Step 1: Tell The Search Engine What The Page Is About

This may sound simple, but believe me there are many website that are sending extremely mixed messages to the search engines about precisely what the page is about. How can you ever hope to get the page indexed and ranked for a particular keyword if the search engines have no real idea about what the page is for? So for example if you are trying to rank for the keyword ‘cheap picture frames’ make sure that you write cheap picture frames in the title tag. That way you are giving Google & co the message the site is about ‘cheap picture frames’. Add more weight to this guidance by including your target keyword in the description and keyword tags (still worth it) and put it in the H1 tag. By doing these small but simple things you making it very clear that your page is about a certain topic, which we believe helps the search engines decide what the page is about.

Step 2: Show The Search Engines That The Page Actually Contains Those Keywords

It fine telling the SE’s that the page is about your target keyword, but take it one step further and actually use the keyword your are targeted on the actual page. In this example we are attempting to rank for the keyword ‘cheap picture frames’, so make sure that is it used near the top of the text, throughout the body and near the end. Don’t whatever you do start worrying about keyword density as honestly this is a complete myth propagated by SEO companies and inexperienced people in forums. Always write for the reader and just sprinkle your target keyword throughout your page. As long as it reads well you will be fine.

Step 3: Reinforce The Keyword By Internal Cross Linking

So far you have told the SE’s what the page is about by writing proper title tags, using the description and keyword tag, hey you’ve even included the keyword throughout the page. You know want to do all you can to let the them know that the page is really about ‘cheap picture frames’ by linking to it from other pages within your own site (for a more detailed explanation please check out the post on the power of internal cross linking). By doing this you are really helping to reinforce the point that you page is about the keyword you are targeting. Remember SE’s rely on citation for information about the nature of a certain page. Use the power of your own pages to build up theme and relevance.

Before we venture into the most important step, I just want to recap this entirely logical method so far for complete search engine domination.

1. Tell them what the page is about.
2. Make sure the page is actually about that
3. Reinforce that the page really is about that by linking to from other pages in your site.

Step 4: Attract ‘impartial’ votes from other sites that honestly, truly, absolutely confirm that the page is 100% about the keyword your are targeting

The final step is so powerful that if done correctly you can even ignore the first 3 steps and rely solely on step 4 (be warned this can be extremely hard work). Despite your best efforts to be an honest and truthful webmaster and give an accurate representation about what your website is about, the SE’s are always going to rely on other websites to vouch for you. After all you could be some nasty evil person…In order the vouch for you the search engines rely on links from other sites. The more links you have from higher quality domains (however that is defined) the higher you will rank, period. In fact this is so powerful that you can actually rank for keywords without having any on the page (as is the case for Adobe ranking for the term ‘click here’). The SE’s see links from other sites not only as votes for your website, but as guidance tools to ascertain the topic of the website.

So if for example Apple, Microsoft and The BBC are linking to your site with the anchor text ‘cheap picture frames’ then the search engines may reasonably assume that the page is indeed about ‘cheap picture frames’. Not only that but if these highly trusted are sites are prepared to link to you then surely you must be a good egg and surely we will put you on page 1. Of course there is a lot more going on there but we are sure you understand the underlying principles.

If you follow this formula then you are guaranteed complete search engine domination. You are making it extremely clear to the search engines about what your site it about and then you are getting references from other websites to confirm your site is about that and consequently you rank higher. Now if there are other sites in your niche who are following these principles, then the only way to beat them is to get more influential friends on side (think high quality links). Sooner or later Google, Yahoo or Bing will have to accept your own dominance and reward you with higher rankings.

To your massive success.

Guy
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