In a previous publish, I had mentioned a series of social media marketing posts the Weblog will be publishing where lots of of the tips will actually come from the community they’re about. Our next publish in that series is around the micro blogging phenomenon, Twitter.
At first I balked at the idea of Twittering just like many others but sooner or later signed up and have recently been tuned in since. Like blogging, there are many mis perceptions about the productivity potential for Twitter. Those people unfamiliar will often declare, What’s up with: “My flight will be leaving”. “We landed”. “Getting in cab. And so forth?”. Trust me, there is a approach to the MicroMedia madness using it as both a individual and also a commercial communications tool.
There’s equally a social/play and a social/communicate facet to Twitter which makes it productive as a marketing tool for pointing to interesting points you’ve found on the web as well as a tool for making credibility and impact. On their own, such improvements can be very interesting and dull. However, followed as time passes, you can gain insight into individuals you may end up employing, getting hired through, working for, partnering with or simply socializing using it.
It’s true that some people use Twitter as if they’re wanting to copy the most dull blog on the web. However, many others are sharing links to well-timed resources or issues they’ve found on the web that they’d like to share/promote immediately along with tidbits of personal/business information.
A variety of commercial programs for Twitter have begun popping up including political candidates posting updates from the road which has happened in the case of Barack Obama & John Edwards. Some other commercial and marketing employment examples of Twitter consist of JetBlue promoting special offers, and BBC broadcasting posting news things, Apple posts it’s very own news (bypassing your media – err) and online retailer Woot posting deals throughout the day.
Coming from a personal brand building and networking standpoint, the key is not to look at microblogging in the way of individual posts, yet think of the overall impressions and value that can be created over time. Every 140 character or even less entry may serve as a seed of an idea for an overall objective. It’s tempting to post something to get it away from your chest as I did when a cycle was stolen outdoors from my office screen and I pulled it from the truck because thieves drove it away – all within a conference call. I sensed I had to tell somebody and I certainly couldn’t interrupt the guys from the meeting I was currently on the call with.
Become really careful with the use of your Twitter word count, and in time you should observe results as you get greater and better in being to the point using your Tweets.
Try out using Twitter tools like Tweet Adder to speed up your Twittering so you can concentrate on your market.
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