How To Make Your Website Seem Relevant To The Search Engines

Search engines rely on providing users relevant results for a search query. Typically the site the search engine determines is most relevant for the search query is in the number one position. As an internet marketing company we understand how important it is to occupy that number one spot because quite simply it gets the majority of the traffic. In fact getting that number 1 spot on Google is the ‘holy grail’ of search engine optimisation. So it follows logically that you mission is to make your website seem as relevant as possible for the keyword that you are targeting.

If you are not aware already one of the most powerful ways of doing this is getting a high number of quality backlinks to your site. However building backlinks can take a lot of time and effort and it is extremely important to compliment your backlinking efforts with quality content. Furthermore you don’t just want to produce quality content, you want to produce content that is particularly relevant for your target keywords. This might lead you to the question,

How Do I Know What Content Is Relevant For My Keywords?

Well the good news is that your old friend Google has an excellent free tool that allows you to do just that. However firstly you need to go and perform a search in Google for your target keywords. Once you have done that make a note of some of the website that are holding the top positions and copy their URL. Head over to the Google keyword tool and then in the box labelled ‘how would you like to generate keyword ideas’ click on ‘website content’ and paste the url that you have just copied. Once you have done that make a note of all the keywords that the tool gives you. These are the keywords that Google thinks are related to that website.

Since that website ranks highly for your target search terms we can assume that these are the keywords that Google thinks is relevant to the keyword. Therefore logically all you have to do is load your site with content that is optimised for these keywords and you have a website that is super relevant in the eyes of the search engines. We recommend exporting the keywords into a excel spreadsheet and writing one article per keyword. Make sure each article is optimised for the keyword that you are targeting and make sure that you link to the previous article with the keyword of the previous article as anchor text.

Just to clarify that let’s imagine that you write one article and optimise it for the keyword ’search engine optimisation’. Then imagine the next day you write an article and optimise it for ‘website promotion’. In the article on website promotion try and include the text ’search engine optimisation’ and link that text to the article on search engine optimisation. This internal cross linking will dramatically help to improve the overall theme of your website. Remember the search engines are constantly looking to build up an idea of the theme website. Links are extremely important indicators to the search engines about theme. If you can link to the page you are basically telling the search engines that ‘hey this page is about search engine optimisation’, which in turn would be a topic that is relevant to your keyword. Apologies if this seems confusing for now just understand that the following method I have outlined is an excellent way to determine what content to put on your site.