Ideal Onpage Optimisation

In this blog post I am going to examine what I believe to be ideal on page optimisation Assuming you have built a site with an search engine optimisation friendly site architecture, you’ll want to make sure that each page is properly optimised for a specific keyword. Other people may recommend targeting a maximum of 3 keywords per page, however I like to keep to 1 keyword per page for all other pages apart from the homepage. Once your site grows in strength and authority you’ll find that the process of keyword stemming kicking in and you’ll start to get picked up on keywords that you weren’t even optimising for.

So when you are uploading your next page follow this Onpage optimisation checklist, to make sure you are getting the most SEO benefit.

1. Write Clean Title Tags

In my opinion the title tag is one of the most important tags for search engine optimisation. It gives you the opportunity to tell the search engines what the site is about. I recommend putting your main keyword at the beginning of the title tag, so it looks something like

Your Keyword|Yourwebsite.com

That way it is completely clear to the search engines what the page is about.

2. Write Clean Description Tags

I recommend putting your keyword at the beginning of the description tag and repeating it again. Also try to use the description tag to encourage people to write click on your site.

3. Make use of the keyword tag

Ok so Google has confirmed that it doesn’t use the keyword tag when judging where to rank a site but I think you should still use it. However only put keywords in there if they appear of the page.

4. Include Your Keyword In the H1 Tags

Although I was reading some recent data which suggests that having your keyword in the h1 tags may not make a massive difference, I still think it is important part of proper on page optimisation.

5. Sprinkle Your Keywords Throughout The Body Of The Content

Aim to get your keywords as close to the top of the page as possible and sprinkle them throughout the page as well. I also try to get the target keywords towards the bottom of the pages. That way when the bots are crawling your site, they see your keywords at the beginning, throughout the text and then at the bottom. I believe this helps to build a picture to the search engines of what the site it all about. It is common for people to obsess about keyword density, as if there is some Holy Grail keyword density that is going to magically catapult your website to the top of the search engines. I don’t subscribe to this, I think that as long as you have your keyword near the top, throughout the body and near the end then it is enough to help build up relevancy, doing this is enough for ideal Onpage optimisation.

6. Make Use Of Alternative Text (alt) Text

Remember that the search engines can’t read images, so they rely on you putting in some alternative text describe the pictures. Granted alternative text may not carry much weight in overall ranking rankings, however every little bit helps. Make sure that you accurately describe the pictures and does not keyword stuff. For example you may write ‘image of a weight loss pill’ as opposed to ‘weight loss pill, pills for weight loss, weight loss pill, lose weight’. If you have images on your site that are not currently using alt text, make sure that you put them in now.

7. Try to italicise, bold and underline your keywords.

Italicising, bolding and underlining your keywords can help to highlight the fact that these keywords are important and may help to get the spiders to pay more attention to them. Again I wouldn’t worry too much about this if you don’t do it, but as mentioned every little helps when it comes to search engine optimisation.

8. Consider Linking To The Page Within The Text

I like to include footer links for my main target keywords on all of the pages that lead back to homepage, also if I am trying to optimise for a certain page, I may even include a link within the text that links to the page itself again. I also use the keywords I am targeting as the anchor text, as again I think that it helps to build up a picture of what the site it about.

9. Use Related Search Terms Within The Body Of The Text

Now I will only do this if I am really going for a particular keyword as it does take quite a lot of research. However it is possible to find out what phrases the search engines think are related to the keyword you are targeting. I will then try and include these phrases within the body of the text. It is just my opinion but I believe that this helps to add even more relevancy to your content. By optimising the meta date, you are essentially telling the search engines what the page is about. Then when it comes to crawl the actual content of the page, if you have related search terms it builds up an overall picture. You tell the search engines that the page is about this it comes and crawls the page and finds not only your term but phrases related to it and then it logically concludes that the pages must be about the keyword you are targeting. The only other factor the search engines need is citation from others sites to confirm that the page is indeed about the keyword you are targeting and in time you will rank for those keywords.

I hope you enjoyed this post on ideal Onpage optimisation, if you are wondering how to optimise a page for seo then follow the advice and you will be fine.

To your massive success

Guy

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