Thousands of people have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. It is an approach that is specifically used for backlinking; or search engine optimization strategies. Yet the wiser IM businesses will use certain bookmark sites as they are meant to be used which is also a strategy for continued growth and development. On the other hand we do realize people are all different, and some people favor certain methods over others. If you have not been around IM much, then a bookmarking site is basically just a site where you can place bookmarks online. Plus you can tag your bookmarks with your particular search phrases which can help with some search engine optimization but it tends to be temporary.
A couple of years, or more, ago social bookmark sites were ranking very seriously in the Google results, and so those sites altered the link attribute from dofollow to nofollow – blame Google. Places like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google as a result of their high PR status. No, I don’t have any secret knowledge about the real reason those sites changed to nofollow. It does make for interesting speculation but not terribly significant at this point.
Even so there is a lot you can do with certain approaches at these highly trafficked sites. Mass backlinking profiles at bookmark sites are legendary for being just about worthless and even spammy. What you can do is simply write better profiles that at the very least look like they’re for real. More normal, non-spammy, profiles will not be deleted by the human reviewers – and that is why it’s smart to do it like that. This truly is the best way to go for many good reasons, and you will have the opportunity to use them for effective bookmarking for a long time.
When you do build a useful profile with content, then naturally you can produce an RSS feed from that. That means you’ll be able to post those feeds to RSS directories, plus they can get indexed. Then what you will do is work in your links and other relevant content. Nonetheless, you do not want to irritate any feed subscribers by including too many links through the content.
Just look at your feeds, and you can know when you’re going too far with promotional links, etc. You can accomplish a lot if you have solid associations in place at bookmarking sites. It is best to keep a respectful presence at social bookmarking sites, and if you do that then you will discover it serves you well.
Ultimately, how you approach making use of bookmarking sites in your own business is your call. Most individuals tend to just use them for backlinking, and it does appear that the approach outlined above is not used by so many people. Perhaps you can try it at just one powerful bookmarking site and see how you like the results.


