Our Target Keyword – SEO Challenge

In the previous lesson, we learned. May the basics of looking at the competition for a keyword. You will recall that one of the most effective methods is choosing the “inanchor” and “intitle” search command, which looks like intitle:”your keyword” inanchor:”your keyword”. This helps to give us an idea about the real competition for a keyword, obviously the lower the number the better. There are no hard and fast rules but if you want to go with anything i recommend targetting keywords that number are less than 100,000.

For the purposes of this seo challenge we are going to target the keyword “web design manchester”. Now this is by no means an easy keyword but it should definitley be doable. Performing the inanchor intitle search command reveals that the the keyword has approx competition of 40,000. This means that there are approx 40,000 indexed pages with the keyword “web design manchester” in the title tag. It also means that there are over 40,000 pages that have the keyword ” web design manchester” as anchor text from an external backlink. Don’t worry if this confuses you , just understand that the inanchor search command helps to give a understanding of backlink building competition.

So far so good, however remember that is not all. Once we have ascertained the strength of the keyword it is now necessary to look at the strength of the websites occupying the top 10 position. In order to do this i recommeded installing a plugin called “seo quake”. This helps us to get a snapshot of the strength of a website for a particular keyword. Have a look at the following screenshot -

We can see that the website occupying the number 1 position has a over 30,000 inbound links. This is essentially strong citation/votes from other sites and it may be very difficult to remove from the first position. Having scrolling down we can see that some of the other sites don’t have anything near the following number of inbound links. With enough time and hard work, we could attract these number of links and look at beating the postion of these sites.

Now this is not going to be an easy task however it is certainly achievable, granted it might well longer than the 60 days we have planned for the challenge but it will be very interesting to monitor.

The strategy which i will use to get this site ranked will be explored in great detail. For now just understand that it will be a combination of creating quality content, firsly to help build up a picture of relevance to the search engines and secondly to encourage people to link to us naturally. While we keep adding quality content to the site we will also work on building up our number of incoming links. This will help to build our sites authority in the eyes of the search engines and will reward us with higher rankings. The combination of quality content and inbound links has proven time and time again to be a winning combination. We will reveal every single step that we take and show you precisely how we do it.

So follow us as we show you how to rank a website for the competitive keyword

“Web design manchester”

Enjoy following us.