Should You Use a Pseudonym?

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While individuals within the Internet Marketing field love Internet Marketing for the possibilities it provides, it is also painfully obvious that people who do not work in this sector tend to view it through a highly critical eye. There are lots of rumors and misconceptions out there about IM and even the whole internet. The people who work on the inside of it understand just how legitimate and fulfilling it will be and, all the while, it poses an important problem: do you want to be judged for this world in your “offline” life? 

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Lots of folks who make money online do so simply by using a pseudonym. They choose fake names for themselves because they wish to keep their IM life separated from anything else they doespecially if they are only working in IM part time. Many brand-new and part time IMers worry about being discovered by bosses and friends. Of course, even if you dont care about that type of thing, it still remains a question: should you use a pseudonym for your online business? 

There certainly are a lot of positive aspects to using a pseudonym. The biggest benefit, of course, is being able to make an identity separate from your personal life and making it easier to keep the two from running into them. If you operate in a particularly stringent or judgemental arena offline it is probably very important that you keep all of your internet activities away from their eyes and using a pseudonym will help you protect yourself from that. 

Another reason that many IMers choose to use a pseudonym is the fact that it helps them if they want to develop several products in several different fields. This is the way they can build expert identities in different niches while building credible businesses without their having to worry about seeming like a dabbler. You do not have to be worried about a person saying “but what about the conflicting market that you are also selling in?” because you’ll be doing that selling under a different name? 

Sadly, however, one of several greater reasons that people do IM business under a pseudonym is that they are trying to evade the responsibilities that come with running a business, like paying taxes. They seem to think that if they do not do business under their legal names then they do not have to report any of the money that they earn to the IRS. Do not fall for this type of logic. Even when you conduct business under a different name the money counts as income and you are responsible for it. Further, the IRS is going to find out what you are doing and cheaters are always found out. 

It’s definitely your choice whether or not you use a pseudonym for your online activities. For a lot of people it is just easier to have one identify for their offline life and another for their online life. Other folks like maintaining things under their legal names because doing so is just easier. 

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