As you probably know, social bookmarking as a promotional and backlinking strategy has existed for a few years. It is an approach that is especially used for backlinking; as well as search engine optimization methods. However, there are long-term strategic methods that may be used at the more heavy weight bookmarking sites. So it all just depends on what you want to accomplish in your business. Yes, bookmarks can be stored in your account at bookmarking sites, although they have become social centers for lots of people. Plus you can tag your bookmarks with your particular keywords which can help with some search engine optimization but it tends to be temporary.
A couple of years ago the more popular bookmark sites changed all their links to nofollow which had a huge effect on bookmark rankings. Sites like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google due to their high PR status. No, I do not have any secret information about the real reason those sites modified to nofollow. It does make for fascinating speculation but not terribly important at this point.
However there is a lot you can do with certain strategies at these highly trafficked sites. Mass backlinking profiles at bookmark sites are legendary for being just about useless and even spammy. What you can do is simply create better profiles that at the very least look like they’re for real. More normal, non-spammy, profiles won’t be deleted by the human reviewers – and that is why it’s smart to do it like that. Plus, when you do this you are adding something to the site, and you can keep higher quality bookmark profiles for years.
Also consider your ability to use the RSS feed functions available with a meaty profile with good content in it. There is certainly SEO value with a good RSS feed; not to mention RSS directory submissions you are able to do. Then what you will do is work in your links and other related content. Just make certain you provide excellent content in your feeds and avoid being spammy with the links in them.
There is a balance that you have to keep with the amount of content and various marketing methods in your feeds. The more you do that and actually do just a little bit of networking, you’ll gain more exposure and trust-rank, so to speak, at these sites. It is best to keep a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.
Ultimately, how you approach making use of bookmarking sites in your personal business is your call. Most people are likely to just use them for backlinking, and it does seem that the approach outlined above is not used by so many people. Maybe you can try it at just one powerful bookmarking site and see how you prefer the results.
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