Businesses and individuals who practise organic search engine optimization completely shun any tactics that may be interpreted as trying to manipulate or game the search engines. Manipulating the search engines through techniques such as creating doorway pages, keyword stuffing, buying links is known as blackhat seo and is the antithesis to organic search engine optimization. People who engage in these practises run the risk of being delisted from the search engines entirely.

We would strongly advise individuals and businesses to only practise organic search engine optimization and hire companies that do so. If you are thinking of hiring a business to perform SEO for you make sure that you find out precisely what methods they use. SEO is an unregulated industry and if your site gets penalised for something that another company did for you, then you may have very little recourse.

Here is a list of organic search engine optimization methods that will help to improve your websites rankings safely.

1. Correct On Page Optimisation

Making sure that your website is search engine friendly is an absolutely priority for any website owner. Remember if the search engines cannot crawl your site then they have no chance of indexing it. Having a seo friendly site architecture is the first step when building a website. Each page should also be optimised for a particular keyword (3 keywords at the max) and this means writing title tags effectively and inputting other relevant meta-data. Start your seo campaign by doing all the on page seo correctly.

2. Create high quality content

In its purest form organic search engine optimization should be achieved by high quality content. I’m sure you have heard it many times before but it is worth pointing out again. If you really want to rank highly in the search engines then produce really high quality content. Not only will quality content help build up the theme of your site; it will also encourage other websites to link to you. If you don’t know already, inbound links are an extremely important factor the search engines use to decide where to rank a site. Quality content encourages other site to link to you naturally and consequently your rankings improve.

Now believe it or not but I have just outlined all your need to know about organic search engine optimization. If you built a site that has correct Onpage optimisation and did nothing but concentrate on producing quality content, then I guarantee after a period of time your website would improve in rankings. This is organic search engine optimization in its purest form. However the only problem is that this can take a long time and really you’ll want your website to move up the search engine more rapidly. Therefore in addition to creating an optimised website and filling it with extremely high quality content, I also recommend the using some or all of the following methods.

3. Issue a Press Release

A press release is an excellent way to increase brand awareness and attract visitors to your site. Not only that but you can put some links back to your site, which will help.

4. Submit high quality articles to article directories

Submitting articles is another tried and tested method of generating traffic and getting backlinks. Articles help to build you up as an authority on a topic and give you nice backlinks. Many article directories have high PR and can pass a good amount of link juice to your site.

5. Write high quality articles for other sites in your niche

Often overlooked but extremely effective, writing articles for other sites can be an excellent way to raise your sites publicity and get backlinks. Other sites will often publish an author resource box which will link back to your site. Please don’t over look this. There are many sites with PR of 7, 8, 9 in your niches who are desperate for your content. High PR links are extremely powerful and just 5 or 10 article published on the right sites may be all you need to catapult your website to the top.

6. Submit your site to some seo friendly directories

While directories submissions might not pass your site that much link juice, at least you’ll be getting some. Furthermore people still do visit them and you can get some traffic. Local business directories are also good places to get your site listed.

7. Offer to write some guest blog posts

Writing a blog is time consuming and takes effort. Blog owners will be happy for to receive your post and again will give your site a mention in return. Again you might be surprised just how powerful some blogs are. A small number of links from a few blogs may be just enough to get you that coveted number 1 position on the search engines.

8. Don’t overlook offline marketing

Marketing your website offline can also build awareness of your site and encourage people to link to it. Attend networking events, distribute flyers, print cards with your site on it.

Now I could probably add another 50 legitimate search engine friendly techniques of raising your website awareness and encouraging links to it, however the above list should be enough to get you started. I still believe that the best way to implement organic search engine optimization is to create extremely high quality content. Build a site that not only will encourage people to come back to it again and again but will also encourage them to link to it. If you concentrated on doing this after a while you will have a site that naturally becomes a real authority and you’ll find that you have thousands of keywords ranking very highly in the search engines.

To your massive success

Guy

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