It is critical to understand the difference; pay per view marketing is permission based marketing. Computer owners have specifically given companies permission to display them adverts when they are browsing. It is called pay per view because as an advertiser your pay every time your ad is shown to the user. Even if the user does not take any action you will be charged.

So just to recap and make it extremely simple, pay per marketing works like this;

1. Computer owners download free software and in return agrees to receive adverts.

2. You advertise to these computers and pay every time your ad is shown.

3. Assuming the computer owner takes some kind of action, you make money.

Now for the interesting part, the amount you pay for your ad to be shown can be as low as 0.05 of 1 cent! That’s right for as little as $1 you can be driving over 100 visitors to your site or landing page. So pay per view marketing is extremely cheap compared to the cost of pay per click marketing, however you still need to develop the necessary skill set in order to reap maximum roi.

How you can use pay per view marketing to make money

One of the main attractions of ppv marketing is the fact that you can show your ads extremely cheaply. Furthermore there are no quality issues to deal with. Once you have got accepted by a few cpv networks, you can be up and running and driving traffic to your offer within half an hour. You do need to be aware of a few things though. For example most networks don’t accept any audio or video on their landing pages and the window they open up is restricted to a certain size. So if you are sending people to a long sales letter, the chances are that they will never scroll through it.

One of the most effective methods of using ppv marketing is to build your opt in list. Remember the people who have downloaded the software have given permission to receive ads in exchange for a free download. So why not set up a specific landing page in order to collect email addresses in return for a free report. Once you have their email addresses you can then market to them over and over again. If you have read my blog post on how to increase landing page conversions you will find most of the information there on how to maximise your conversion rate. If you don’t know how to set up a landing page then you can always pay somebody to do it very cheaply.

So just to recap one of the most effective methods of using pay per view marketing, is to set up a landing page that gives away a free report in return for email addresses and then advertise the landing page on the pay per view networks. Once you have collected the email addresses you can load your autoresponder with some follow up messages and then sell to them over and over again. This is why collecting email addresses is so important, because one you have them you can market to people over and over again.

Another extremely effective method of utilising pay per view marketing is through CPA offers. CPA stands for cost per action, you market CPA offers and get paid when people take a specific action, such as signing up to a free trial. The great thing about pay per view marketing is that you can use direct linking. All you need to do is to sign up to CPA Network (there are hundreds of them) collect your affiliate lin, set up a ppv campaign and send traffic direct to the CPA offer. Many marketers are currently making a lot of money doing PPV to CPA and I believe there is still room for everyone.

This blog post is just designed to make you aware of pay per view marketing; I’ll be going into specific tactics and techniques at a later time. Just do some research on the net about pay per view marketing and CPA marketing and you’ll see what I am talking about. If you don’t know anything about it yet, I wouldn’t recommend jumping straight in there as there are many things that have a significant impact on how successful your campaigns are. Pay per view marketing requires constant testing and tracking, failure to do this will result in loss of money extremely quickly. Despite your best efforts to set up well thought out campaigns, some just don’t go as you planned. Some offers just don’t convert for whatever reason and some url’s that you bid on (more of this later) just don’t perform. You need to quickly chop the offers and url’s that aren’t performing and run with the winners. Also you might need to spend quite a lot of money before you really find which offers and targets convert.

Pay per view marketing is growing in popularity and many people feel that the ‘secret’ is now out. It is my personal opinion that there is still much more room for people. If you educated yourself now and start taking action then there still time to earn yourself a good money through pay per view marketing.

To your massive success

Guy

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