Using Facebook To Expand Your MLM Business Online

For individuals who are wanting to expand their MLM business online, Facebook marketing is a natural choice. A social platform like Facebook makes perfect sense when you consider that network marketing is built around the principle of relationship networks. To effectively utilize Facebook there are some fundamental strategies that you can deploy.

The first and most apparent method is to search out friends who have interests in common with you. Facebook permits you to search for others based on demographics, geographic locations, schools and interests. For network marketing purposes, you may want to search out individuals who have the words “home business” in their profiles. When you find individuals who list “home business” in their profile data, a connection request is sent to them. In your connection request allude to interests you have in common. To make your request more personable, refer to something of interest that was included in their profile. For example you might comment on their profile picture. Taking this easy step indicates that your interest is in getting to know them as a person. Be alert that Facebook does monitor how quickly you are sending friend requests and the overall number of new friend requests sent. Facebook generally allows 20-30 requests per day, but those requests should be spread out during the day. As a courtesy they send a warning message if they believe your friend request activity is too aggressive.

The next method is the development of a group. A group is built around topics of interest, places, companies, or other points of commonality. Once your group is formed, you can post content, host events and lead discussions that are of interest to the members of the group. Locating new group members works much the same way as your friend requests do. The easiest place to start building your group is with your exisiting friends. Send each of your contacts a request to join the group. You can also include group information in your new friend requests as well. One of the best tools of a group is the ability to blast messages and events to your group members.

Another useful approach is the utilization of a Facebook fan page. By using a fan page, you can separate your personal and business pursuits on Facebook. A fan page is intended to be commercial in nature and these pages are being used more and more by large companies and celebrities. People join your fan page through the use of a “like” button. When someone likes your fan page they are now listed as a fan. When you post new items on your fan page, that content is also posted to the wall of each of your fans. Additionally, fan pages can be customized with backgrounds and lead capture forms. These modifications make them highly useful for MLM sales and recruiting efforts.

The last strategy is the use of Facebook pay per click advertising. Facebook’s ppc works very similar to other online ppc programs in the use of keywords, bids and targeting. The distinct difference is the ability to target networks of individuals based on their social relationships on the site. This form of targeting gives additional leverage to the marketing effort. When using Facebook ppc, the most effective (and cost effective) usage of the platform is to direct your ppc campaign to your fan page. This keeps everything contained within the social networking aspect of the system instead of sending your prospect to an external web page.

Many network marketers have used these tactics successfully and offer Facebook training to help others do the same.  If you are not already using Facebook for your network marketing business, you are missing out on a world of possibility for your MLM business.