Prior to that hearing, FreedomWorks joined with the National Taxpayers Union and a number of other conservative organizations applauding the committee for moving to address the issue. We suggested that Congress needed to take action to protect small businesses with at least a pause in any imposition of sales tax burdens. The letter argued: “First and foremost, Congress should act to stop a mad dash for new cross-border power. Then it can do the difficult but necessary work of establishing a responsible national approach to the vital questions surrounding taxes and the internet.”
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.