Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
Among the specific evidence presented by the court? Less than 2% of Americans had internet access in 1992, compared with about 89% today. Last year, e-commerce sales alone totaled $454 billion. When combined with traditional catalog and other “remote” sales, that figure topped half a trillion dollars. What’s more, since the Department of Commerce first began tracking online sales, e-commerce has surged tenfold, to nearly 9% of total U.S. retail sales, from just 0.8% — a number that will likely become larger with online sales growing at four times the rate of brick-and-mortar retail.
One small business owner Chad White, the owner of Class-Tech Cars, a Virginia-based small business that sells reproduction automotive parts online, recently testified before Congress that he has a part-time employee who — before the Wayfair decision — was able to collect and remit all applicable sales taxes in just a few hours each week. However, White said the ruling in the case “gives me, and millions of small businesses across the country, pause as we consider what lies ahead for Internet-enabled entrepreneurs.”
To the great disappointment of many small business owners and supporters of federalism, the Supreme Court’s recent decision in Wayfair v. South Dakota opened the door for states to impose an internet sales tax, even on businesses that have no physical presence in their borders. Because Congress has the constitutional authority to regulate interstate commerce, it is now considering ways to address this newfound taxing authority. Congress must take this opportunity to use its power to protect small businesses from these taxes and perhaps to at least work to slow the process down while a long term solution is explored. The strength of the American economy depends on it.
Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.