Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.
In June, the High Court issued a ruling in the case of Wayfair v. South Dakota, allowing states to require online retailers to collect sales tax--even in areas where they don't have a physical presence. It has been a month since the decision, and already many small businesses are considering their options for how to address, among other things, higher tax-compliance costs in a potentially reduced-sales environment.
Social media has been one of the fastest growing digital marketing channels for years now and continues to play a major role in brand development and customer acquisition and engagement. Social media now is a critical element to effective content marketing and search engine optimization strategies. These marketing strategies simply can’t exist well without one another.